Real-time bidding (RTB) for online ads happen faster than a blink of the eye – 1/3 faster, actually. It’s 300 milliseconds for a blink of the eye, and it’s 200 milliseconds for most online bidding platforms.
Nanigans recently created this infographic to demonstrate how the RTB process works in that 1/4 of a second (plus six other fun things that happen in less than a second).
Source: Nanigans ©2017